Small product, small brand, small budget.
There are lots of things people want to keep safe or private.
Quirky, sentimental, historical, unorthodox. Value and privacy are very personal concepts.
The first MyCube product in a line dedicated to the hybridization of safe-keeping and technology was a stylish and fashionably colored personal safe with built-in chargers for laptops, tablets, and phones.
On the media side, we flanked spreads in Wired Magazine and controlled two full pages of media for the price of two fractional pages. In one glance, you get to see the colors of MyCube making their own, personal, stylish stories.