Zeze rose to the top with nary a logo, bag or program. And then they needed us.

For twenty years their almost-secret location, in an old carriage house near the East River, worked for their status as artists who happened to work in flowers: a vendor only those in-the-know might seek and find.

When their move to a large luxury space on a major avenue suggested the need for a more professional approach to the business of business, we came in to create their integrated program: logo and signage; bags, ribbon, and tissue; all printed materials—including invitations and a beautiful system of hand-painted postcards—the opening launch party; and on-going outreach. And lo and behold, all those flowers that had thrived in the shade, now bloomed even brighter.