In about twenty-four months we had designed and re-packaged the brand

From its name and logo to a striated sales approach across every platform: from professional designers, to paint and decorating stores, to hardware stores and the big-box Home Depots, we identified and corrected systemic consumer-facing industry mistakes, created powerful retail programs and designed displays that shipped and sold in the same kiosk-cartons. We developed a 24/7 Installation-Hotline, and produced an award-winning ad campaign that showed homeowners how to meet decorating challenges with smart thinking, elbow grease and wallpaper!  Our parallel public relations campaign had Sunworthy mentioned, featured, profiled, or highlighted in nearly every issue of every decorating magazine on the newsstands for months.

From a group of disparate factories, we created the largest and most profitable wall-covering brand in the world. And it sold nearly two years ahead of our deadline.

It is rare that we can put a value on our work. But this time we could:

Just under a billion dollars.