When we recognized the challenge Design is having at the moment – the marriage of Classical, Traditional and Modern, all things sprang from an authentic Concept. From Zeluck’s Website, which organizes their work into Classical, Traditional and Modern categories; to an ad placement that uses all four corners of a spread to show what we mean; to a break-through digital campaign, placed on Archdigest.com, that mirrors our Print and broke all records for response, MEIER clearly positioned the conversation the Design World was thinking about. And the world responded.