Q: How do you launch a brand that’s so quiet it’s practically Zen?
A. You whisper.
Blanc De Chine
Blanc de Chine was the realization of a Hong Kong-based client’s lifelong dream to bring traditional Chinese cultural values to modern fashion and lifestyle. We are delighted to have been a part of the planning, the development, and the launch of the brand. MEIER was involved from the original imagining of Blanc de Chine through the creation of the positioning and strategy. We managed the development of both apparel and home fashions, guided the concept of their showroom and Fifth Avenue store, and of course, managed the launch and promotion of the collection.
Our images, from the wonderful photographer, Diego Uchatel, reveal everything about the blend of Asian purity and chic style that is encorporated in the brand. We love everything about Blanc de Chine. Especially its voice.